Google confirms rolling out a broad core search algorithm update earlier this week

Google confirms rolling out a broad core search algorithm update earlier this week   Google has posted on Twitter that it released a “broad core algorithm update” this past Monday. Google said it “routinely” does updates “throughout the year” and referenced the communication from the previous core update.   Google explained that core search updates…

A Practical Guide to Instagram Analytics for Business

With over 800 million users to date (and growing), Instagram is expected to be the fourth largest social site with an anticipated 1 billion active users this year. When Facebook bought Instagram in 2012 for $1 billion, the social media platform only had 30 million users. Its rapid growth can be attributed to a number of factors, including the…

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5 Signs You’re Not Tracking Marketing ROI Effectively

As a marketer, your results are directly dependent on strategy and budget. But—to gain buy-in from executives and decision makers, you must be able to confidently demonstrate your ability to contribute to the company’s bottom line. Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said…

A Powerful Guide To Creating an Excellent Landing Page

When it comes to lead generation, a tried and tested method that is sure to bring in the desired targeted leads are landing pages. As a goal focussed conversion technique, a landing page can be used for all online marketing campaigns and is simple enough to design, provided you implement the basic elements that are…

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Hootsuite Announces Scheduling and Publishing straight from Instagram

VANCOUVER, British Columbia, Jan. 30, 2018 (GLOBE NEWSWIRE) — Hootsuite, the most widely used social media management platform, announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard. “Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan…

How a Pro Used Marketing Automation (and Twitter) To Grow My Email List By 10,000 New Subscribers

It was a conference. The presentation on a multi-million dollar production that had won multiple awards at Cannes was revealed. The project? A fascinating and creative video. The result? Millions of views and tens of millions of shares. The concept was a work of art and the execution a piece of genius. Drums rolled and angels sang. A survey…

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5 Marketing Metrics That Don’t Mean What You Think They Do

As the saying goes, “There are three kinds of lies: lies, damned lies, and statistics.” Here’s how to make sure your numbers aren’t lying to you. Your marketing efforts are essentially only as good as your ability to measure them. The last thing you want to do is spend a ton of resources developing a…