A Powerful Guide To Creating an Excellent Landing Page

When it comes to lead generation, a tried and tested method that is sure to bring in the desired targeted leads are landing pages. As a goal focussed conversion technique, a landing page can be used for all online marketing campaigns and is simple enough to design, provided you implement the basic elements that are…

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5 Marketing Metrics That Don’t Mean What You Think They Do

As the saying goes, “There are three kinds of lies: lies, damned lies, and statistics.” Here’s how to make sure your numbers aren’t lying to you. Your marketing efforts are essentially only as good as your ability to measure them. The last thing you want to do is spend a ton of resources developing a…