landing pages

A Simple Guide To Using Opt-in Forms and Landing Pages

If you’re like most bloggers or e-store owners, I’m sure at times you get overwhelmed by the tools available through online lead capturing technology. Which ones should I use? How should I use them? Should I use pop-ups or embedded forms? Which forms convert more visitors to leads? These are good questions that show you’re…

How a Pro Used Marketing Automation (and Twitter) To Grow My Email List By 10,000 New Subscribers

It was a conference. The presentation on a multi-million dollar production that had won multiple awards at Cannes was revealed. The project? A fascinating and creative video. The result? Millions of views and tens of millions of shares. The concept was a work of art and the execution a piece of genius. Drums rolled and angels sang. A survey…