landing pages

A Simple Guide To Using Opt-in Forms and Landing Pages

If you’re like most bloggers or e-store owners, I’m sure at times you get overwhelmed by the tools available through online lead capturing technology. Which ones should I use? How should I use them? Should I use pop-ups or embedded forms? Which forms convert more visitors to leads? These are good questions that show you’re…

youtube yaletown marketing

How can small businesses optimize YouTube videos for SEO

Video has become one of the hottest trends in marketing in recent years. Every day, customers view countless hours of brand-built video content on their computers and mobile devices, and share the best ones with their social networks. In this blog, we’d like to focus on one often overlooked angle of video: Search Engine Optimization,…

google plus

Google Closes Google+ or Google Plus

There was a time when you could get the smartest people at Google to do the stupidest things you could imagine by getting Yahoo to do them first; thankfully that era ended — only to be replaced by an era in which every stupid thing Facebook did became a bucket-list item for Google management. The…

john zakharia vancouver

5 Signs You’re Not Tracking Marketing ROI Effectively

As a marketer, your results are directly dependent on strategy and budget. But—to gain buy-in from executives and decision makers, you must be able to confidently demonstrate your ability to contribute to the company’s bottom line. Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said…