google plus

Google Closes Google+ or Google Plus

There was a time when you could get the smartest people at Google to do the stupidest things you could imagine by getting Yahoo to do them first; thankfully that era ended — only to be replaced by an era in which every stupid thing Facebook did became a bucket-list item for Google management. The…

john zakharia vancouver

5 Signs You’re Not Tracking Marketing ROI Effectively

As a marketer, your results are directly dependent on strategy and budget. But—to gain buy-in from executives and decision makers, you must be able to confidently demonstrate your ability to contribute to the company’s bottom line. Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said…