The latest from Yaletown Marketing

landing pages

A Simple Guide To Using Opt-in Forms and Landing Pages

If you’re like most bloggers or e-store owners, I’m sure at times you get overwhelmed by the tools available through online lead capturing technology. Which ones should I use? How should I use them? Should I use pop-ups or embedded forms? Which forms convert more visitors to leads? These are good questions that show you’re…

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How can small businesses optimize YouTube videos for SEO

Video has become one of the hottest trends in marketing in recent years. Every day, customers view countless hours of brand-built video content on their computers and mobile devices, and share the best ones with their social networks. In this blog, we’d like to focus on one often overlooked angle of video: Search Engine Optimization,…

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Google Closes Google+ or Google Plus

There was a time when you could get the smartest people at Google to do the stupidest things you could imagine by getting Yahoo to do them first; thankfully that era ended — only to be replaced by an era in which every stupid thing Facebook did became a bucket-list item for Google management. The…

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Vector App which is free is much more affordable than Adobe’s Illustrator !!

Vectr software is a free, easy-to-use graphics software that allows even someone with no graphic design experience to create great-looking, fully-scalable graphic elements. In fact, one of the factors that truly sets Vectr apart is that it has tons of easy-to-follow training built right in. Vectr is unique, too, among vector-based graphics software, in that…

Google confirms rolling out a broad core search algorithm update earlier this week

Google confirms rolling out a broad core search algorithm update earlier this week   Google has posted on Twitter that it released a “broad core algorithm update” this past Monday. Google said it “routinely” does updates “throughout the year” and referenced the communication from the previous core update.   Google explained that core search updates…

A Practical Guide to Instagram Analytics for Business

With over 800 million users to date (and growing), Instagram is expected to be the fourth largest social site with an anticipated 1 billion active users this year. When Facebook bought Instagram in 2012 for $1 billion, the social media platform only had 30 million users. Its rapid growth can be attributed to a number of factors, including the…

A Powerful Guide To Creating an Excellent Landing Page

When it comes to lead generation, a tried and tested method that is sure to bring in the desired targeted leads are landing pages. As a goal focussed conversion technique, a landing page can be used for all online marketing campaigns and is simple enough to design, provided you implement the basic elements that are…

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Hootsuite Announces Scheduling and Publishing straight from Instagram

VANCOUVER, British Columbia, Jan. 30, 2018 (GLOBE NEWSWIRE) — Hootsuite, the most widely used social media management platform, announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard. “Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan…

How a Pro Used Marketing Automation (and Twitter) To Grow My Email List By 10,000 New Subscribers

It was a conference. The presentation on a multi-million dollar production that had won multiple awards at Cannes was revealed. The project? A fascinating and creative video. The result? Millions of views and tens of millions of shares. The concept was a work of art and the execution a piece of genius. Drums rolled and angels sang. A survey…