Google confirms rolling out a broad core search algorithm update earlier this week

Google confirms rolling out a broad core search algorithm update earlier this week   Google has posted on Twitter that it released a “broad core algorithm update” this past Monday. Google said it “routinely” does updates “throughout the year” and referenced the communication from the previous core update.   Google explained that core search updates…

A Practical Guide to Instagram Analytics for Business

With over 800 million users to date (and growing), Instagram is expected to be the fourth largest social site with an anticipated 1 billion active users this year. When Facebook bought Instagram in 2012 for $1 billion, the social media platform only had 30 million users. Its rapid growth can be attributed to a number of factors, including the…

A Powerful Guide To Creating an Excellent Landing Page

When it comes to lead generation, a tried and tested method that is sure to bring in the desired targeted leads are landing pages. As a goal focussed conversion technique, a landing page can be used for all online marketing campaigns and is simple enough to design, provided you implement the basic elements that are…

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Hootsuite Announces Scheduling and Publishing straight from Instagram

VANCOUVER, British Columbia, Jan. 30, 2018 (GLOBE NEWSWIRE) — Hootsuite, the most widely used social media management platform, announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard. “Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan…

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5 Marketing Metrics That Don’t Mean What You Think They Do

As the saying goes, “There are three kinds of lies: lies, damned lies, and statistics.” Here’s how to make sure your numbers aren’t lying to you. Your marketing efforts are essentially only as good as your ability to measure them. The last thing you want to do is spend a ton of resources developing a…

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53 Digital Marketing Tools You Should Master in 2017

Another to choose Yaletown Marketing for your business solutions.  Call 778 288 2007 Here is a list of the top digital marketing tools you should learn to use in 2017. Google Trends Google Keyword Planner Ahrefs AppAnnie Serpstat SimilarWeb Buzzsumo Facebook Audience Insights Facebook Ads Google Adwords Bing Ads Google Analytics Facebook Analytics for Apps…

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2017 SOCIAL MEDIA IMAGE SIZES CHEAT SHEET

Social media platforms are forever changing the image sizes and formats, so to keep you all updated I have re-created the 2016 social media image sizes cheat sheet and updated it to 2017. The need for strong social media presence has soared in 2016 and will only increase in prominence in 2017. This is why…

10 Ecommerce Trends to Consider In 2017

eCommerce has witnessed a noticeable growth in the year 2016 and more growth as expected in the year 2017, things must be improved when it comes to the better recognition and better branding to beat out your competitors in this eCommerce Industry. With the eCommerce industry expected to grow more rapidly in the year 2017,…