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5 Signs You’re Not Tracking Marketing ROI Effectively

As a marketer, your results are directly dependent on strategy and budget. But—to gain buy-in from executives and decision makers, you must be able to confidently demonstrate your ability to contribute to the company’s bottom line. Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said…

A Powerful Guide To Creating an Excellent Landing Page

When it comes to lead generation, a tried and tested method that is sure to bring in the desired targeted leads are landing pages. As a goal focussed conversion technique, a landing page can be used for all online marketing campaigns and is simple enough to design, provided you implement the basic elements that are…

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5 Marketing Metrics That Don’t Mean What You Think They Do

As the saying goes, “There are three kinds of lies: lies, damned lies, and statistics.” Here’s how to make sure your numbers aren’t lying to you. Your marketing efforts are essentially only as good as your ability to measure them. The last thing you want to do is spend a ton of resources developing a…

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53 Digital Marketing Tools You Should Master in 2017

Another to choose Yaletown Marketing for your business solutions.  Call 778 288 2007 Here is a list of the top digital marketing tools you should learn to use in 2017. Google Trends Google Keyword Planner Ahrefs AppAnnie Serpstat SimilarWeb Buzzsumo Facebook Audience Insights Facebook Ads Google Adwords Bing Ads Google Analytics Facebook Analytics for Apps…

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2017 SOCIAL MEDIA IMAGE SIZES CHEAT SHEET

Social media platforms are forever changing the image sizes and formats, so to keep you all updated I have re-created the 2016 social media image sizes cheat sheet and updated it to 2017. The need for strong social media presence has soared in 2016 and will only increase in prominence in 2017. This is why…

10 Ecommerce Trends to Consider In 2017

eCommerce has witnessed a noticeable growth in the year 2016 and more growth as expected in the year 2017, things must be improved when it comes to the better recognition and better branding to beat out your competitors in this eCommerce Industry. With the eCommerce industry expected to grow more rapidly in the year 2017,…