If you’re like most bloggers or e-store owners, I’m sure at times you get overwhelmed by the tools available through online lead capturing technology. Which ones should I use? How should I use them? Should I use pop-ups or embedded forms? Which forms convert more visitors to leads? These are good questions that show you’re…
Video has become one of the hottest trends in marketing in recent years. Every day, customers view countless hours of brand-built video content on their computers and mobile devices, and share the best ones with their social networks. In this blog, we’d like to focus on one often overlooked angle of video: Search Engine Optimization,…
There was a time when you could get the smartest people at Google to do the stupidest things you could imagine by getting Yahoo to do them first; thankfully that era ended — only to be replaced by an era in which every stupid thing Facebook did became a bucket-list item for Google management. The…
Vectr software is a free, easy-to-use graphics software that allows even someone with no graphic design experience to create great-looking, fully-scalable graphic elements. In fact, one of the factors that truly sets Vectr apart is that it has tons of easy-to-follow training built right in. Vectr is unique, too, among vector-based graphics software, in that…
Google confirms rolling out a broad core search algorithm update earlier this week Google has posted on Twitter that it released a “broad core algorithm update” this past Monday. Google said it “routinely” does updates “throughout the year” and referenced the communication from the previous core update. Google explained that core search updates…
With over 800 million users to date (and growing), Instagram is expected to be the fourth largest social site with an anticipated 1 billion active users this year. When Facebook bought Instagram in 2012 for $1 billion, the social media platform only had 30 million users. Its rapid growth can be attributed to a number of factors, including the…
Android phones are beginning to receive Google’s feature-rich new service called Chat. Google has started the global roll-out of its new Chat messaging service, which is designed to replace SMS text messages on Android phones. Chat has features such as group texts, videos, typing indicators and read receipts, which are not available when sending SMS…
As a marketer, your results are directly dependent on strategy and budget. But—to gain buy-in from executives and decision makers, you must be able to confidently demonstrate your ability to contribute to the company’s bottom line. Enter ROI. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said…
When it comes to lead generation, a tried and tested method that is sure to bring in the desired targeted leads are landing pages. As a goal focussed conversion technique, a landing page can be used for all online marketing campaigns and is simple enough to design, provided you implement the basic elements that are…
VANCOUVER, British Columbia, Jan. 30, 2018 (GLOBE NEWSWIRE) — Hootsuite, the most widely used social media management platform, announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard. “Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan…
It was a conference. The presentation on a multi-million dollar production that had won multiple awards at Cannes was revealed. The project? A fascinating and creative video. The result? Millions of views and tens of millions of shares. The concept was a work of art and the execution a piece of genius. Drums rolled and angels sang. A survey…
As the saying goes, “There are three kinds of lies: lies, damned lies, and statistics.” Here’s how to make sure your numbers aren’t lying to you. Your marketing efforts are essentially only as good as your ability to measure them. The last thing you want to do is spend a ton of resources developing a…
It’s so easy to get distracted on what to do with your social media accounts. With all the “Facebook ninja tricks” and “secret conversion methods” that get promoted out there, it’s not wonder so many fit pros get lost on where to start. But when you step back and look at your social media plan…
Another to choose Yaletown Marketing for your business solutions. Call 778 288 2007 Here is a list of the top digital marketing tools you should learn to use in 2017. Google Trends Google Keyword Planner Ahrefs AppAnnie Serpstat SimilarWeb Buzzsumo Facebook Audience Insights Facebook Ads Google Adwords Bing Ads Google Analytics Facebook Analytics for Apps…
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We were very disappointed after we paid 60 dollars for the Themeco Theme. They call it the X theme and now we know why. They should “X” it as soon as possible. So here is our Themeco Review Look for yourself. Here is a site with the Themeco X theme. www.yaletownmarketing.com However. When you look…
Social media platforms are forever changing the image sizes and formats, so to keep you all updated I have re-created the 2016 social media image sizes cheat sheet and updated it to 2017. The need for strong social media presence has soared in 2016 and will only increase in prominence in 2017. This is why…
‘The Internet and Social Interactions The idea that there are distinct ‘communities’ on the internet is popular. In this video, We discuss the implications of social media and computer mediated communication on the way we communicate. It can be applied to why some people listen to Internet Trolls as they were credible and respectable, instead…
You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers. A day later… Nothing, not even from your mom! Mega face plant! What did you do wrong? You created an epic piece of social goodness. This is a familiar…
eCommerce has witnessed a noticeable growth in the year 2016 and more growth as expected in the year 2017, things must be improved when it comes to the better recognition and better branding to beat out your competitors in this eCommerce Industry. With the eCommerce industry expected to grow more rapidly in the year 2017,…
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“Intellectual growth should commence at birth and cease only at death.” — Albert Einstein Learning should not end after formal education. Lifelong learning, the ongoing, voluntary, and self-motivated pursuit of knowledge can enrich your understanding of different topics and make you a better person every day. Your career, personal life, and total well-being will never be the…
It’s no secret that LinkedIn is the number one social networking site for B2B Marketers. Given the network’s user base of over 380 million and the fact that it’s a source of 80% of B2B social media leads, LinkedIn’s prominence in the B2B industry will not change any time soon. So if and when LinkedIn…
A few of the links from our recent conference. http://insights.venturescanner.com/tag/artificial-intelligence-company-list https://www.seroundtable.com/google-dont-understand-rankbrain-21744.html http://highscalability.com/blog/2016/3/16/jeff-dean-on-large-scale-deep-learning-at-google.html https://adwords.googleblog.com/2016/07/more-powerful-bid-automation-with-smart-bidding.html
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Are you looking for some exciting ways to drive traffic to a new WordPress website that you own and are hoping to profit from? Driving traffic might bе a cakewalk fоr experienced internet marketers, but whаt if you’re nеw tо building websites оr stuck in a rut аnd lооking fоr mоrе wауѕ tо gеt people…
You’ve probably come across a lot of strange words and acronyms referring to domain names. Here are some of the most common ones that you should be aware of so you can sound smart with your friends. Registrar – a registrar is where you, the business owner, registers a domain name. Registry – think of…
It’s no secret that a contest or giveaway done right can increase visibility and engagement, and even boost SEO. More important, contests can provide valuable customer information businesses can use for future marketing efforts. From contact information to zip code and other demographic details, contests are a fun way to collect the data that is most useful for…
When it comes to connecting with customers — existing and new — few things beat social media contests, giveaways and sweepstakes. Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy lifting for the contest’s host.…
Written by Hannah Fleishman | @hbfleishman Are you ready to build your dream team of inbound marketers? Do you know what roles to fill and how to find the best people for the job? Hiring inbound marketers is fairly new and uncharted territory for many businesses straying from traditional marketing tactics. Step one is recognizing the…
Yaletown Marketing. A creative agency for smart businesses. COMING November 2016
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